For over the years, Harini , the founder of Earth Rhythm has done what nobody in the beauty industry has – told the truth. Long before formulating her own products, she was a consumer hers...

For over the years, Harini , the founder of Earth Rhythm has done what nobody in the beauty industry has – told the truth. Long before formulating her own products, she was a consumer herself struggling to find products that were safe, non-toxic yet clinically effective for her son with special needs. What started to cater to the needs of her son with special needs, soon caught the attention with people with similar requirements. To fulfil this growing need, Soapworks India was formally started in 2018, along with the help of her father, Mr. Sivakumar.

 At Earth Rhythm, we believe in smart and Safe skincare. The products you use should work and be good for your skin and earth, no exceptions. Each of our formulas are created in house by Harini Sivakumar who is a trained Cosmetic Chemist. Our formulas are made to be effective , safe and backed by cited scientific research. Earth Rhythm strives to live with compassion, kindness and empathy; to be environmentally sustainable and to improve the lives of  billions of people and animals while also giving back to our global community. We use science to harness the natural healing powers of ingredients found in nature. We explore local farms around the world in pursuit of unique ingredients as knowing the source of its key ingredients means that we can rightfully vouch for the quality of its clean ingredients.